WALMART

How many ways can you shop at your local Walmart?, How can Walmart hope to compete with online giant Amazon?

A new Walmart store in Tlalnepantla, Mexico has fresh and surprising answers. As Walmart’s first omnichannel store, it offers customers the best of both worlds, optimizing the digital and “brick and mortar” experiences by combining them. Do you want to order online and pick up in store? There’s a drive-thru for that. If not, inside are plenty of self-checkout machines and digital catalogs in case you’re seeking something not in stock. Home delivery is also on the menu.

Sergio Guillen, vice-president of Walmart Mexico, has described these stores as the wave of the future and not experimental. Many stores are already fitted for partial e-commerce and the rest will be brought on board soon. Look for an orange sign that reads “Buy online, Pick Up here” in your local language and you’ll know you’ve found the omni channel near you.

 

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