Growth opportunity. NOM Marks differ from other marks in that they are Mexican federal law and that non-certified products may not be imported into Mexico. Mexican customs will reject or impound incorrectly certified products. Extricating impounded product is a lengthy and costly process. You may view and download Mexican government laws here and its regulations here.
Mexico is the largest Spanish-speaking country in the world, with a population well over that of Spain, Colombia, Argentina, Venezuela, and Peru combined. It has a varied economy with extensive mineral, industrial, agricultural, and service sectors. By GDP, it is the 11th largest economy in the world. Despite endemic crime and corruption, economic reforms passed in the ‘80s have led to an average GDP growth of 3.5% over the past 25 years.
Historically, there has been massive wealth disparity between a small group of extremely wealthy and the great majority of poor. There was a very small middle class. Over the past 20 years, this has changed significantly. The middle class has grown substantially, and with it, their purchasing power. Wal-Mart, The Home Depot, Costco, and scores of brands have opened full-fledged operations in Mexico. They are courting the Mexican consumer and their pesos.
Though there is a tremendous opportunity, exporters to Mexico face significant challenges. The laws and regulations themselves, though sometimes new and different are not a major impediment. Most important are the cultural differences in the way these laws and regulations are promulgated and enforced. A whiplash between strict literal adherence and total disregard seem to characterize enforcement.
Taste, history, and values differ substantially from the USA. Moreover, culture in Mexico is highly regionalized. What goes over well in urbane Mexico City, may not fly in the heartland of Chiapas.
Political uncertainty over NAFTA has given American companies pause, unwilling to invest money in an adversarial domestic atmosphere. Moving into the void are the Chinese, eager to invest their substantial foreign reserves and increase their global influence.
Into this climate, the exporter to Mexico, whether from USA, Europe, or Asia, needs guidance. Mark NOM provides the local knowledge and stability to steer your business through the red-tape. Our mission is clarity, not an oversimplification. We will tell you what certifications you product require, how you can legally import them, how to invoice Mexican corporations, and pay taxes. We are a comprehensive solution to your business needs in Mexico.